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Mallinckrodt
Mallinckrodt was spun off from Covidien in 2012. Brand Anatomy was selected to help name the new organization and develop the brand mark, branding guidelines and a web-based asset management tool for a successful roll out across the globe
Service
Naming, Branding, Logo Design + Strategy
Client
Mallinckrodt Pharmaceuticals
Year
2012
Brand Anatomy Team: Steff Geissbuhler + Chris Dunn
Phase 2 of the project was to launch the company with a marketing blitz. It began with teaser ads for each of the specialty units of the company, followed by a Wall Street opening and launch campaign
Pre-Launch Teaser Campaign
Corporate Launch Campaign
Creative team: J. Lee, C. Dunn, J, Salser, S. Stillman
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